It is safe to say that we are not an easy generation to please as an audience or as consumers. Thanks to the availability of multiple options and choices to products, you have to be really innovative or creative in order to catch our attention. While entrepreneurship and new brand launches are admittedly happening at a rapid pace, it isn’t easy for these new companies to keep their momentum, in fact a lot of them end up having to close their business within or after a year.
We now consume most of our information through the internet and on social media. So, it is recommended to capitalize on this fact and use it to your own advantage. You don’t just have to be innovative and creative when it comes to your product, you also have to be smart when it comes to how you market and advertise it.
A lot of brands are using social activism in their advertisements to bring light to issues, and promote their product with it. Some brands choose obscure humor, then some brand opt for the shock factor. There are a number of different approaches you can use, but in the end you need something that stays loyal to your brand integrity. Besides, no matter how great your idea may be, if the execution is bad, you won’t get any attention. This is why you need to invest in not just your advertising team, but also in your video production; so go for a video production company that you know has plenty of experience and will know the right visuals, angles, and ultimately execution that will garner plenty of traffic. Your products/brand needs to be introduced into the market the right way, because if you fail to make an impact, you will end up struggling later on.